Search
Library

This initiative is evolving, and actors like you are sharing these resources. You will find here the documents and tools collected so far.

/
Developing a Communication Strategy for a Local Government Association

Guidance and systemization of experiences

Communication is now recognized as a key element in the management of any institution, whether it is a multi-national corporation, a small non-governmental organization or a Local Government Association (LGA). Efficient communication is more than a simple transfer of information: it must be bi-directional, open to exchanges and feedback. In order to survive, the organization must inform everyone it is in contact with. But if it wants to grow, the organization must also listen to all these people and adapt itself in reaction to what it hears. Decentralization and empowerment cannot succeed if the LGA lacks the ability to communicate with all its partners, be they employees, Board members, civil society, the citizens at large or various spheres of government. This document can be used as an application-oriented, easy-reference manual in developing a communication strategy. It is especially tuned to local government institutes and LGAs whose leadership wishes to improve and to strengthen the way the organization communicates, both internally and externally.

Related
Publications

Key Competencies for Improving Local Governance – Local Elected Leadership Series Volume 3 – Concepts and Strategies: for each of the roles and competencies

Available in English

The Local Elected Leadership (LEL) series presents two roles and ten competencies essential for every elected official to effectively perform their job when serving local communities. The series conta...

Developed by United Nations Human Settlements Program...

Posted by Admin

Guidance and systemization of experiences

Guide to the Integration of Sustainable Development Goals in Brazilian Municipalities

Available in English

Brazil, together with 192 other member countries of the United Nations, adopted in September 2015 the 2030 Agenda for Sustainable Development, including 17 Sustainable Development Goals (so-called SDG...

Developed by Confederação Nacional de Municípios (CNM...

Posted by Admin

Tools : Strategies and Plans

*Users are expected to adhere to the Terms and Conditions of this website.