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Developing a Communication Strategy for a Local Government Association

Guidance and systemization of experiences

Communication is now recognized as a key element in the management of any institution, whether it is a multi-national corporation, a small non-governmental organization or a Local Government Association (LGA). Efficient communication is more than a simple transfer of information: it must be bi-directional, open to exchanges and feedback. In order to survive, the organization must inform everyone it is in contact with. But if it wants to grow, the organization must also listen to all these people and adapt itself in reaction to what it hears. Decentralization and empowerment cannot succeed if the LGA lacks the ability to communicate with all its partners, be they employees, Board members, civil society, the citizens at large or various spheres of government. This document can be used as an application-oriented, easy-reference manual in developing a communication strategy. It is especially tuned to local government institutes and LGAs whose leadership wishes to improve and to strengthen the way the organization communicates, both internally and externally.

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Publications

Dialogues on Localizing the Post-2015 Development Agenda

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This report is based on a dialogue process through 2014, whose purpose was to respond to the following questions: how will the Post-2015 Development Agenda be implemented at the local level?; what loc...

Developed by United Nations Development Programme (UN...

Posted by Admin

Concept notes and papers

Delivering the Post-2015 Development Agenda

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The current report picks up where 'A Million Voices' left off, and looks in more depth at the factors within each country that will support or impede implementation. A set of Dialogues has been explor...

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Concept notes and papers

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